Marketing Plan: Social Media

The more specific your plan is, the more effective it will be.

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. It begins with making an effective plan. social media marketing strategy

The Sparks Foundation is a non-profit organization that is working to bring parity in education, making sure students have equal opportunity at success, irrespective of their financial background. “Inspire, Innovate, Integrate”

The sparks foundation helps organize events, allowing students to learn from the masters in their fields. Get inspired. Through stories and workshops, we show them feasibility of big dreams. Conduct internship program to help students be ready for what is coming to them in their career ahead. To know more about the GRIP program, scroll down. Also help students and enable them to move forward, get unstuck from any unfavorable situation. TSF keeps an alternative channel open always to help them, when school and people around are not enough. And connect them to available resources. TSF support students when there is none available. Provide financial assistance to meritorious and deserving students. Award prizes, motivating students to bring out their best which have built a community of sharing knowledge, helping each other that encourage asking for help, and let inner desire drive students to success.

Programs include:

1. Student Scholarship Program,
2. Student Mentorship Program,
3. Student SOS Program,
4. Workshops,
5. Corporate Programs.

Here’s two really basic benefits of getting into LinkedIn, Facebook, YouTube, Twitter, etc. that any Organization will value:

1. Engage with your customers.
2. Building a brand.

The Sparks Foundation. This brand new education nonprofit trying to sell students hope for successful future. Hope that they can rise out of any situation, regardless of where they came from. Whether it’s from a family with a less than ideal financial situation or a family that simply does not support where they want to go. Either way, The Sparks Foundation (or TSF) is for you. This brand new startup was co-founded by people who believe that every student should have a chance at greatness, and they have created multiple programs to help students reach their maximum potential.

The first step in winning a strategy should include each of your goals that should be:

• Specific
• Measurable
• Attainable
• Relevant
• Time-bound

Track meaningful metrics

Vanity metrics like number of followers and likes are easy to track, but it’s hard to prove their real value. Instead, focus on things like engagement, click-through, and conversion rates.

You may want to track different goals for different networks, or even different uses for each network.

For example, if you use LinkedIn to drive traffic to your website, you would measure click-throughs. If Instagram is for brand awareness, you might track the number of Instagram Story views. And if you advertise on Facebook, cost-per-click (CPC) is a common success metric.

Social media goals should align with your overall marketing objectives. This makes it easier to show the value of your work

Learn everything you can about your audience

When it comes to your target customer, you should know things like:

• Age
• Location
• average income
• Typical job title or industry
• Interests
• etc.

Gather data

Social media analytics can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. These insights allow you to refine your strategy and better target your audience.

Summary

If TSF follows the above mentioned methods to drive engagement and social media strategies then we can definitely see great results. We should also take care of the above metrics to track our efforts and the effectiveness of the social media marketing strategies and improve on the areas based on the assessment of the metrics.

Thank You!